Different people are tuned into different frequencies. Some people just want to principles from scripture, the verses to back it up, and the biblical implications. Anything else is superfluous fluff.
Some people just resonate with stories. The personal journey, the struggle, the hope, the victory, the passion and people. That’s what’s real to them; it’s what matters. They’re less likely to be swayed by biblical arguments and numbers on a chart.
Some people just want the numbers. They understand that scripture and stories are all real and (somewhat) important, but if it’s not going to make a difference, or there’s no plan or strategy, it’s just pie-in-the-sky.
If you want to communicate to a lot of people, these are three good things to keep in mind. Whether it’s a sermon, an ad, or a project overview; these three people will probably be in the room.