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Reblog: Abstract and concrete communication
For any field you can communicate a spectrum of things; from abstract ideas to concrete things. And in this sense, bible communication and organisation communication are no different. The trick is to realise that you don’t just have a personal… Continue reading
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Scripture, stories and stats
Different people are tuned into different frequencies. Some people just want to principles from scripture, the verses to back it up, and the biblical implications. Anything else is superfluous fluff. Some people just resonate with stories. The personal journey, the… Continue reading
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Numbers change communication
When church is 30-60 people, your primary communication channel is word-of-mouth; you can get around to most people in a week, and the other will hear about it soon enough. Any ads up the front, or video-ads are purely secondary… Continue reading


