No one brags about subverting a community they care about, because your peers will ostracize you (and why would you hurt a group that you are part of?). No, we feed the community first, then we take our share.

On the other hand, we often return a rental car unwashed, or turn a blind eye to someone sneaking into the movies, or fail to report a mistake in our favor by the credit card company. That’s because those institutions are apart from us, not a part of us.

Such wisdom you wish Christians had… from Seth Godin