The whole point of this book really has one point; Can you describe the job you want someone to do in one minute?
You can’t just name the job (e.g. “Welcoming leader”). You have to so explain the job that the person can go and do it the way you want them to. After that minute, all they have to go on is what you said, written down on one page. One page. One minute.
How would you explain the job you want them to do?
Here’s the rub… Ken Blanchard says a) It can be done, and b) If you can’t do it in a minute, there’s a good change you don’t actually know what you want.
Do you know what you want?