…empty preaching.
That is, it’s preaching that doesn’t say anything deep, significant or meaningful. It’s just skims the surface, week-in, week-out. Let’s be clear… that’s not sad, it’s bad.
That type of regular preaching is like keeping people as seeds trapped among the weeds and rocks. When trouble or persecution comes, they will wither because they have no root.
As we in ministry go about planning preaching series and bible study resources, we have to keep the 20-30 year goal in our heads. We want these people to be stronger Christians in 20 years than they are now.
So preach deep. Preach so they last.