We came across this idea a few years ago… that most churches (ours included) were generally pretty good at communicating two sorts of things… Abstract Theology, and Concrete Details about Church. (Abstract means concepts and ideas, whereas Concrete means times, dates, locations, what to bring, etc.)
So we were good at explaining ideas like Justification, and at the same time, telling people when the next event would be on and where it would be.
But that left two areas of communication largely vacant; Concrete Theology (Behaviours, Habits, Actions) and Abstract Details about Church (Why church exists, what type of church we want to be, How we think about our programs and why we do some things and not others).
How do you see your ministry going at communicating in all 4 of these areas?