Av. idea executed well VS. an excellent idea with av. execution?

You have to work out what you’re happy with. And you can’t treat every scenario the same.
If you never do anything, waiting for the perfect idea to come along, you’ll never do anything. Sometimes it’s just better to run what you’ve got as best as you can. Execute the av. idea with all your might.
Other times, you might be better of working on your idea, changing the system, and let it go – even if it’s not all perfectly ready. The av. execution of a great idea might be much better than keeping doing things the old way.
For example, a video ad for one event might just get away with being av. However, go another type of event an av. video ad might turn people away.
Choose which scenario your happy with first, and then go ahead.