I’ve spoken to some people who think we shouldn’t use “# of conversions” when reviewing a project or program they’ve run. They’ll say something like; “conversion is God’s work”, or “we don’t have any control over that”. And on that basis they consider it inappropriate to use metrics like conversions.
But isn’t God sovereign over all things? Over every metric you could possibly use?
What about, “How many people invited friends”… Isn’t God just as sovereign over that too?
What about, “How many people grew in their confidence?”… Again, that’s God at work.
I think the real reason some people don’t like using metrics for assessments is because of how they see people use them badly. But let’s be clear, that’s not a problem with using metrics, that’s a problem with people who use metrics badly.